4 types of sales with Steve Horn

Posted under Home Equity Bank by admin on Friday 10 February 2012 at 4:41 am

As a Phoenix short sale real estate agent, I need to educate my clients on the different type of sales that exist in our phoenix real estate market. The short sale vs foreclosure market can be very competitive and you need a competent agent who can price your home correctly. As we continue you to see depreciation in this market, we are forced to be aggressive in pricing our homes. There are 4 different types of sales in our market: Foreclosure—property is owned by the bank and is sold in as is condition, usually a quick close. Short sale—3-6 month process where the bank shares in the deficiency with the homeowner. Regular Sale—homeowner has equity in the house and can sell their home traditionionally. Auction—potential buyers bid on homes at county court steps, can be very difficult and risky. As a Phoenix short sale specialist, I am going to list a short sale competitively with a foreclosure. Banks arrive at their sales price based on current appraisal values. Appraisal values are determined generally by the 3 most recent active listings and 3 most recent sold listings most similar to the subject property. If you hire a short sale agent make sure they can describe to you the appraisal formula. We are also hosting a free short sale vs foreclosure seminar this Saturday in Ahwatukee. Saturday July 24th noon at 4621 E Chandler Blvd #160 Phoenix AZ 85048

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List of Famous Entrepreneurs And Their Secret Weapon – Time Management

Posted under Home Equity Bank by admin on Monday 6 February 2012 at 10:35 pm

Entrepreneurs need to possess certain basic skills like motivation, dedication, and innovation in order to devise business strategies and direct them to realization. However, successful entrepreneurs need more than just the simple of above mentioned assets.

Here is a list of 70 famous entrepreneurs who each became extremely wealthy in their businesses and respective industries:

1. Alvin Ailey – Dance (Alvin Ailey) Dance Theater

2. Mary Kay – Ash Cosmetics (Mary Kay)

3. P.T. Barnum – Entertainment (Barnum & Bailey)

4. Warren Bechtel – Construction

5. Jeff Bezos – Internet (Amazon)

6. Michael Bloomberg – Financial Information

7. Richard Branson – Several (Virgin)

8. Andrew Carnegie – Steel (US Steel)

9. Steve Case – Internet (America Online)

10. Jim Clark – Internet (Netscape)

11. Michael Dell – Computers (Dell Computer)

12. Walt Disney – Entertainment

13. Larry Ellison – Software (Oracle)

14. Debbi Fields – Cookies (Mrs. Fields)

15. Donald and Doris Fisher – Clothing (Gap Inc.)

16. Ernest & Julio Gallo – Wine

17. Bill Gates – Software (Microsoft)

18. A. P. Giannini – Banking (Bank of America)

19. Walt Goodridge – Writer

20. Leo Goodwin – Insurance (GEICO)

21. Barry Gordy – Music (Motown Records)

22. Joyce Hall – Greeting Cards (Hallmark)

23. William Randolph Hearst – Publishing (Hearst Newspapers)

24. Richard A. Henson – Airlines

25. Fernando Hernandez – Telecommunications (AT&T)

26. Milton Hershey – Chocolate

27. James J. Hill – Railroads (Great Northern Railway)

28. Wayne Huizenga – Sanitation (Waste Management)

29. Steve Jobs – Computers (Apple)

30. Robert L. Johnson – Broadcasting (BET)

31. John Johnson – Publishing (Ebony)

32. Henry J. Kaiser – Health Care (Kaiser Permanente)

33. Herb Kelleher – Airlines (Southwest)

34. Ray Kroc – Fast Food (McDonald’s)

35. Estee Lauder – Cosmetics

36. William Levitt – Housing

37. Henry Luce – Publishing (Time/Life)

38. J. W. Marriott – Hospitality

39. Louis B. Mayer – Entertainment (MGM)

40. William McGowan – Telecommunications (MCI)

41. Scott McNealy – Computers (Sun Microsystems)

42. Judi Sheppard Missett – Fitness (Jazzercise)

43. Gordon Moore – Electronics (Intel)

44. Andrew Morrison – Web Publishing

45. Rupert Murdoch – Media

46. Pierre Omidyar – Internet (Ebay)

47. David Packard – Electronics (Hewlett-Packard)

48. William S. Paley – Broadcasting (CBS)

49. Ross Perot – Data Management (Electronic Data Systems)

50. Jay Pritzker – Hospitality (Hyatt)

51. Ralph Roberts – Cable TV (Comcast)

52. John D. Rockefeller – Oil (Standard Oil)

53. Carlos Santana

54. David Sarnoff Broadcasting (NBC)

55. Howard Schultz – Coffee (Starbucks)

56. Charles Schwab – Discount Brokerage

57. Richard W. Sears – Mail Order (Sears-Roebuck)

58. Russell Simmons – Music (Def Jam Records)

59. Fred Smith – Shipping (Federal Express)

60. Charles C. Spaulding – Insurance

61. Gloria Steinem – Publishing (Ms)

62. Martha Stewart – Multimedia

63. Dave Thomas – Fast Food (Wendy’s)

64. Donald Trump – Real Estate

65. Ted Turner – Broadcasting (CNN)

66. Madam C. J. Walker – Hair Care

67. Sam Walton – Discount Retail (Wal-Mart)

68. Thomas Watson, Sr. – Computing (IBM)

69. Oprah Winfrey – TV

70. Mal Emery – Australian Mailorder Millionaire

All these people emerged as prosperous entrepreneurs and their success stories are a lesson to learn from. These entrepreneurs did not start their venture with a lot more intelligence or a lot more wealth. Indeed, they all had the talent to move on and were equipped with a vision, dedication, commitment, inspiration and innovation.

But one of the central elements that drove them to success was time management.

An average individual is able to attain mediocre results from some allotted time; however, a wise entrepreneur makes the most use of that time. He/she is gifted with the ability to utilize time perfectly and to obtain results from every single minute spent.

They realize the value of every moment and work hard to make it worthwhile.

Maximize Time and Money

Successful entrepreneurs take certain steps that put them on the path to maximum productivity and profits.

The following are some measures entrepreneurs take to ensure sound business operations:

1. Outsourcing: Outsourcing is the key to getting work done on time with minimal resources. Outsourcing helps entrepreneurs to hire external workers to perform certain tasks; in this fashion, entrepreneurs save time, money and efforts.

All this results in the ability to conduct business operations smoothly and to tackle competition better.

2. Gathering A Team of Business Experts: Entrepreneurs ensure that the team involved in the business is filled with professionals specialized in their respective fields.

A good committed team works hard to meet business objectives and remains committed to the purpose.

Further, expert team members perform their tasks efficiently to maximize business profits and growth. This, in turn, helps entrepreneurs attract investors for its projects.

3. Using Rather Than Fearing Technology: Technology has emerged into every aspect of life. It has helped to make business processes more convenient and swift.

Successful entrepreneurs employ technology to their advantage; they exploit the various benefits it offers by incorporating technological advances in every aspect of the business. This helps to reduce costs in the long run and to improve productivity.

4. Hiring The Right People: A business is only as strong and successful as the people working for it. This implies that a business venture can meet objectives provided that the entrepreneur as well as the team is knowledgeable and experienced in the field.

Without either, success will seem like an illusion.

According to Harvard Business School a staggering 40% of business failure can be laid at the feet of hiring the wrong people!

5. Using a Daily To-Do List: Entrepreneurs realize the value of time and remain organized by setting a to-do list. This helps to divide time appropriately to various tasks and ensures timely completion of daily goals. This is an important requirement to manage time and resources.

Increasingly, entrepreneurs are recognizing the need to manage time; this includes the use of tools and techniques that help to plan and schedule time. This entails the setting of goals and priorities.

An entrepreneur should seriously plan, prioritize, control and manage the functions of his/her business. This will help to improve productivity and to manage challenges proactively.

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303 West Jefferson Street, Boston, Ga

Posted under Home Equity Bank by admin on Sunday 5 February 2012 at 8:05 am

This pre-1900’s home, built in 1897, is a diamond in the rough. Although needing rehab, this home clearly states how homes were meant to be “Built to stand the test of time”. Sitting in a quiet, bustling neighborhood, but minutes from Tallahassee and Valdosta, this home would make a wonderful bed and breakfast or a home for a large family. Needing 15k to 25k worth of rehab, this home could be sold for more than 250k once fully restored. This is a monster equity generator and can create a mountain of wealth hidden in the craftsmanship of the 1800’s. Do yourself a favor and take this home off my hands now for cheap! We are asking 85k but will bring all offers to the bank. Make an offer now!

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House and Home by Pam Prince

Posted under Home Equity Bank by admin on Wednesday 1 February 2012 at 6:31 pm

Hello, I'm Pam Prince and I am living the housing crisis in Chula Vista, California. I hope by sharing my story I might help others who may be losing their homes to keep things in perspective and remember what's important…people not places. I moved to Chula Vista 10 years ago as a widow with the two youngest of my seven children still in high school. I bought a house for $225000, a place for my family to gather and have fun, but also to find refuge and support for their life goals and adventures. One of the goals I set after my husband died was to carry on his and my plan to help our children achieve independence through education and development of their skills and talents. Though it was mostly through their own hard work and effort that they achieved success in their pursuits, I was able to offer back-up assistance when needed because I used my house as a source of revenue. Because the market value of my house continued to increase, I had a large amount of equity. Adding that to my excellent credit history I was able to refinance and take out money for my own small business pursuits. And money to loan to my children for a variety of life-improving educational opportunities. My goal had been that when my youngest graduated from college I would sell my house thus meeting my financial obligations to the bank and move into a small affordable apartment as I started my new post-child rearing phase of life. Then the economic tsunami arrived. I saw the market value

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FORECLOSURE-How To STOP The BANKS!(4 of 13)Ex MLB Player Lenny Dykstra

Posted under Home Equity Bank by admin on Thursday 19 January 2012 at 12:24 pm

(PART 5 AT THIS LINK) www.youtube.com I’m Lenny Dykstra – in 1986 when I was a rookie playing for the New York Mets, I was fortunate to be a member of the World Series Championship team. In 1993, I played in my second World Series and over my professional baseball career, I set several baseball records and was voted an All Star three times. After baseball, I got down to business and became a successful business owner and investor. I have always believed in working hard for the money I’ve earned, which earned me the nickname — “Nails” for being as tough as nails. But shortly after purchasing Wayne Gretzky’s Sherwood Estate in 2007, my life was turned upside down, because even multi-millionaires can make mistakes. I did, and I became a victim of the same predatory mortgage fraud that has afflicted millions of hard working Americans. As a result, I had to file for bankruptcy protection in 2009. My well documented journey through this quagmire of humiliation known as bankruptcy court is what prompted me to start this company. Before I discovered this proven legal process, I was looking at the prospect of losing all my assets. However, I found I was able to recoup the losses inflicted on me by my lender with the help of knowledgeable experts in consumer credit law. www.predatorylendingrecovery.com _________________________________________ www.infowars.com http www.infowars.net http twitter.com SIGN UP FOR A MEMBERSHIP (FULL ACCESS to all files and content on PrisonPlanet.tv

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Lease To Own no coffer condoning 3/2 flexable terms…

Posted under Home Equity Bank by admin on Tuesday 10 January 2012 at 10:28 am

This is a 3 year lease to own, flexable on down payment and monthly payment, we also give rent credits to help you build equity for on time payments. 3 bed 2 bath with 2 car attached garage, and all appliances except washer/dryer Call today this one will not last… Home does not need any repair! Built in 2006 and is in the Henryville School District…

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Bank Guarantees Explained

Posted under Home Equity Bank by admin on Sunday 8 January 2012 at 9:58 am

Bank guarantees are products of credit to ensure the successful completion of the commitments they have made their customers to future international exchanges (can be both import and export and investment).

Bank guarantees are used by exporters and importers because the banks function as guarantors of the transaction. When an importer purchases a specific amount of goods, the bank would pay the exporter for it if the bank is satisfied with the documentation that the exporter shows. The SBLC benefits the seller because by using them, they would receive payment for the goods if the buyer does not pay.

The SBLC establishes the amount and date that the seller is to receive payment if the importer does not fulfill its obligations.

With regard to validity, the SBLC are not indefinite and they should always be used within their period of validity in a clear and unambiguous way. We say the bank guarantee is no longer valid when the guaranteed obligation has expired and the beneficiary has not requested the guarantee. It is understood that the obligation has been fulfilled and therefore the bank can automatically cancel their commitment.

There are three basic kinds of bank guarantees:

There is a period before the SBLC comes to being. Banks can decide to grant the credit and reserves the funds and in the meantime, it assesses the proposal.

Technical bank guarantees are usually give to non for profit organizations, or socially oriented businesses or institutions.

The most common reason that motivates the use of SBLC are financial. The financial institutions provide the payment for the transactions when one part fails to do so.

Bank guarantees are beneficial to the importer because they protect them when the exporter does not fulfill its obligations. In the case that the merchandise brought by the exporter was of a lower quality that the one agreed before hand, or if it was damaged upon arrival the bank guarantee will refuse to pay the exporter for such goods.

On the other hand, when bank guarantees are given to an exporter it means that the exporter is protected against noncompliance of the importer. These types of bank guarantees make sure that the importer makes the payments for the merchandise it has received on a timely basis, otherwise the bank would cover those responsibilities.

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18 Ways to Create Marketing Buzz

Posted under Home Equity Bank by admin on Saturday 7 January 2012 at 1:59 am

Are you looking for ways to get people talking about your brand? An increasing frustration with traditional media has driven businesses and marketing firms to start employing more creative means of getting customers attention beyond the traditional media outlets. You may hear this referred to as viral, word-of-mouth or buzz marketing and this method is attaining broad popularity as an inexpensive and highly effective marketing method.

What is Viral Marketing, Word-of-Mouth, or Buzz Marketing?

Viral Marketing is a way of capturing attention of consumers and the media to the point where talking about your brand becomes interesting conversation. Generating a buzz is based on either customers’ personal experience with brands or what other people have told them about these brands. When this experience becomes interesting, your brand and what your company is doing become a source of entertainment, and your brand becomes newsworthy. Basically it’s unconventional, it’s economical and it’s powerful. Buzz marketing is capturing the attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy. Buzz marketing is about starting conversations. In a nutshell, buzz marketing is about getting people talking and getting the media writing about your brand. With Buzz Marketing you stop talking at consumers, and start talking to them.

Why does buzz work?

Today’s noisy advertising environment has forced marketers to become more creative and some say even slightly devious with their methods. Consumers are subject to constant information overload and are wary and distrustful of companies due to scandals and scams they have heard about or been victims of in the past. All of that buyer’s remorse from past bad purchase decisions has built up and created a wall of sales resistance that they psychologically throw up whenever faced with something that appears to be a marketing message or sales pitch. Conversely, consumers like to rely on friends and peers for product and service recommendations and will do less shopping around and are more apt to act based on recommendations of people the know. This has long fueled efforts to increase customer referrals for companies. Another way to enter a customer’s mindshare is through buzz marketing, which is simply the process of sharing information through the natural social networks of your target market that helps them in the decision-making process. That way, instead of coming from a faceless and distrusted corporation, the marketing message instead seems to emanate from the most powerful endorser possible: your coolest friend.

How is it different than traditional advertising?

Most marketing, advertising, and PR employs a push strategy, where you push your message out into the marketplace at people, typically when they are not seeking it. Many people do not enjoy or appreciate this approach. Good marketers know that using a pull strategy to market their products and services can result in close rates at least twice as high as a traditional push strategy. Doubling your marketing effectiveness is certainly worth paying attention to. Buzz marketing is powerful because it gets customers to seek you out.

Why is this a good time for Buzz?

Marketing today is in a state of turmoil. Industry leaders say traditional marketing campaigns, based on mass media advertising, are not working anymore. And the facts back them up. A 2004 study into advertising effectiveness by Deutsche Bank in the US consumer packaged goods sector found that only 18 percent of television advertising campaigns generate a positive return on annual investment, while the Harvard Business Review reports that for every dollar invested into traditional advertising for consumer packaged goods, the short-term return on investment is just 54 cents. Marketing in the business-to-business sector fares no better. An astonishing 84 percent of B2B marketing campaigns actually result in a fall in market share and brand equity. Word of mouth connections are highly influential. A 2004 UK survey of 10,000 consumers by consultants CIA:MediaEdge found that 76 percent cite word of mouth as their main influence on their purchasing decisions, compared with traditional advertising’s mere 15 percent. In the US, NOP (now GfK) research shows that 92 percent of Americans cite word of mouth as their preferred source of product information. Studies show that when it comes to generating excitement about products, word of mouth is 10 times more effective than TV or print advertising. Younger consumers, who are still forming their brand preferences, are among the most coveted by marketers. These days they spend less time planted in front of the tube and are more skeptical about the messages they receive there. Therefore a recommendation for a product or service from a trusted friend is more memorable and convincing than the cleverest television ad and more likely to be turned into action.

What are the benefits?

Many are saying that buzz represents the future and will surpass traditional ads in regards to maintaining consumer brand-interest. If I can involve one person really deeply in my brand in 50 cities, vs. 50 people in one city, I’ll take the former every time, says Mark Hughes, author of Buzzmarketing: Get People to Talk About Your Stuff. Jon Berry of research company Nop World, and author of The Influentials, argues that word of mouth is worth more than twice what it was in the 1970s in affecting consumer purchases, and it’s 150 percent more influential than newspaper and magazine advertising or articles. Another benefit of buzz marketing is the ability to break through customers’ natural defense mechanisms that they typically have up when receiving marketing messages. Customers think of you more like a friend and less like a business trying to sell them something, and that is a great place to be.

You’re speaking face-to-face, which gives you attention and mindshare. Another reason word of mouth works so well is credibility. When your friend, neighbor, co-worker or a family member tells you about a great movie, product or service you believe them. They’re not being paid to pitch the item and so you give them full credibility. That’s why having a great product matters so much: If you can really wow people, they will tell their friends and neighbors. Such face-to-face attention creates superior memory retrieval. In a study of two groups presented with advertising information with the brand removed, only 49 percent of people recalled advertising based on a visual cue, while 70 percent recalled advertising from a thirty-second musical cue. Given the right context of attention, audio stimuli can be far superior to visual.

Buzz marketing is one of the hottest trends in marketing today. By applying these 18 techniques in your business you’ll see people buzzing about your brand.

Here’s how to do it:

1. Start with your initial or existing base of satisfied customers. While enrolling new consumers, a successful buzz marketing strategy bases itself on the impact these consumers could have on the next potential customer. Providing a positive customer experience establishes trust. This trust is rewarded with consumers acting as buzz marketing agents, literally working for brands free of charge. The consumers who are first to climb aboard and become evangelists of your brand.

2. Pick a target market you can find. Where does your target market hang out? If you’re selling hot pink lipstick you might find that your main customers are at the corner of Pine and Main Street wearing stilettos and pleather. Make them easily definable and be able to name the specific areas where they go so you can target your target market.

3. Find the thought leaders. Every social culture has its thought leaders. Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers. You must find, connect, and collaborate with the people who influence your brand, lead opinions, and spread word of mouth. Look for opinion-leading individuals who frequently offer or are elicited for category-related advice. Thought leaders are the 10percent of society that help influence the majority of all purchasing decisions. They are not necessarily the customers who spend the most money with you, but they are the most important people you can reach because your target market takes their advice. They hold a social power that will amplify the affect of your word of mouth campaign.

After finding influencers, make sure that you develop ongoing, two-way relationships with them from giving them a trial before the product is available to the mass market, to going back a step and getting them involved in your research and development. Try to give them experiences that exceed expectations. This will generate goodwill and advocacy that will go a long way toward kick-starting positive word of mouth and wider interest in your product, service, or campaign.

4. Again, find the influences and give out freebies. Think outside of the box. Rather than blitzing the airways with expensive TV commercials, give out freebies to select people who are trendsetters. Targeting the influential people you will get more visibility for your product or service by others who are their friends or assistants and who will buy based on the trendsetters. It is worth it to give out what you can for free that will allow customers to experience how great your brand is.

5. Use fake shoppers. One way to get closer to your customers is to show up right under their noses without them even seeing you. Often buzz marketers cover their tracks, at least initially. Slip into the conversational pathways of the target market and those who heavily influence their peers.

6. Work at a grassroots level. Get out there and hit the streets. Buzz requires manpower, whether its volunteers, paid representative, or evangelists that just can’t stop talking. Create a culture around your brand, something that people can stand for, support and be proud of. Get into their neighborhoods. The most successful buzz marketers start on the streets, in the places people live, eat, work, socialize, etc..

7. Piggyback off an existing trend or cause. Look for a trend that your target audience is currently interested in, such as environmentalism. If you can show them that you are interested in the same things that they are, you’ll make fast friends and get them talking.

8. Go to the point of sale. Stage an impromptu demonstration, create a display that will attract your customers or have actors put on a show around your product. If you are going to get people talking, get them talking as close to the point of purchase decision as possible.

9. The more unusual and shocking the better. Traditional ad campaigns have lost some of their punch while quirkier campaigns have generated huge grassroots followings for their brands with laughably low marketing expenditures. Use what people naturally like to talk about by creating a messages that contain one or more of these 6 elements.

The taboo (sex, lies, bathroom humor, etc.)

The unusual

The outrageous

The hilarious

The remarkable

Secrets (both kept and revealed)

10. Be completely believable. When you have your consumer do marketing for you, it is credible, less expensive and enormously believable.

11. Make it personal. Using the viral strategy on a humdrum product category, will not yield your best results. Buzz marketing still seems to work best for the relatively narrow range of products and services that consumers care deeply about because of their physical intimacy, technical complexity or status-enhancing potential.

12. Create a sense of scarcity. Lure those key consumers with coveted items–whether hot news, loaner cars, or cool gadgets–that are in short supply, and let the buzz begin.

13. Be bold and extreme. Companies that play on the extremes of being either totally authentic or blatantly unoriginal are memorable and different. Although a buzz campaign may have fictional elements, the premise should be true to the brand. Make sure your buzz campaign fits with your overall ad strategy. Similarly, being totally irreverent can get people talking as well; just make sure consumers don’t feel duped. Be sure to test your humor out on a sample of your target market first.

14. Leverage the internet and buzz with blogs. From large corporations such as GM and Microsoft to entrepreneurs, businesspeople of all kinds are using blogs as a tool to connect with customers and internal audiences in new ways. They’re generating unprecedented buzz, and exponentially amplifying word of mouth marketing. A single successful blog can attract tens or even hundreds of thousands of visitors. Done right, they can give back loyalty, goodwill, and valuable feedback. The best part is they often spread that message to others within their sphere of influence through blogs, instant messenger or e-mail.

15. Don’t overlook quality and customer service. Make sure that your product, service or brand is of a quality level that stands out next to competitors. The last thing you want is to have all this talk you generated turn into complaints. Customer service should be given extra attention while you are working a buzz campaign. Good service and superior quality are so unique they create an inherent buzz of self-propelling word of mouth and customer recommendations.

16. Do something innovative. Buzz is great for anything new and innovative, but if your product is not innovative in itself, then put extra creativity in the execution to generate that buzz.

17. Measure as much as you can. Connected marketing is not about control; it’s about management. You cannot manage what you cannot measure. The initial contact may look spontaneous, but it’s anything but, and the back end of your campaign should be meticulously planned and the results carefully measured. Marketers are even attempting to quantify how often their message will be passed along and how many downstream consumers they need to influence before a fad is born. Obviously, using online capabilities will make this kind of measurement more easily and precisely monitored. At the very least it will show you whether or not your efforts paid for themselves, best case scenario you can determine the exact ROI. Figure out what types of data do you want to collect, the measurement of recommendation rates, what specific actions should be taken post-measurement, and what influences the recommended rate and how marketers improve recommendation rates.

18. Integrate the campaign with the overall marketing strategy. It is time to develop internal and external connected marketing strategies that integrate product development and marketing activities in innovative ways, enabling consumers and businesses to connect and collaborate with each other as respected partners in order to achieve mutually beneficial outcomes. Don’t fall into thinking that if you get buzz you don’t need any marketing. Buzz marketing should be one part of an overall integrated marketing communications plan. Good buzz is the best thing you could wish for. But, in most cases, distribution, advertising, promotion and other traditional concepts are essential to translate the goodwill surrounding your product into sales. The focus should be not on whether something is classified as traditional or guerrilla, mainstream or viral–but on whether it works. Focus on results, and don’t get caught up in any single marketing ideology. It is best to start little fires in lots of places and fan them afterwards.

Implement these techniques and watch the buzz get started. For more information about how you can create a marketing buzz, visit www.flourishingbusiness.com.

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